Contact: Pamela Larkin, 202.919.5797, [email protected]


Arlington, VA (March 5, 2020) – Today, Advantia Health, a growing national provider of women’s healthcare, announced its flagship practice, Liv by Advantia Health, will open in Washington, DC in late 2020. Liv will become the first practice of its kind in the region offering integrated, complete care for women including gynecology, obstetrics, primary care, mental wellness, physical therapy and more. Designed to provide a more convenient and personalized experience, the practice will be located in a beautiful space on the first floor of 1441 U Street NW, a new residential and retail building one block from the U Street Metro station.

“We are revamping healthcare for a better experience, designed for and by women,” said Dr. Lisa Shah, Chief Medical Officer for Advantia Health. “Liv is built around a strong clinical foundation with an added hospitality and patient-driven focus. Women are often juggling multiple providers, locations, and appointment times while managing everything else in their lives. They have come to expect long wait times and a frustrating care experience. We’re changing all of that. By providing women with comfortable, convenient, and personalized attention, we make it easy to access care when and how they need it, without the hassle.”

“We believe healthcare should be convenient and human-centered,” said Mary Langowski, Advantia Board Member and former executive at CVS Health. “Launching Liv by Advantia Health in our nation’s capital provides a new model for care that will improve outcomes and experiences at the same time.”

The data supporting this new model is clear. More than 45% of 18 to 29-year-olds report not having a regular primary care doctor, resulting in worse health outcomes and higher costs. Furthermore, over half of women are getting their primary care services at their gynecologist or obstetrician. At the same time, in the past few years, the time it takes to schedule an appointment with a doctor has climbed 30% in U.S. cities to an average of 24 days.

Liv will offer same-day and next-day appointments and access to virtual care – including Advantia’s Pacify app, which provides new mothers with on-demand access to lactation and other perinatal support. The practice and care team will be intentionally trained on listening to patients and providing compassionate care focused on the specific health needs women have at different stages of their journeys – from wellness and prevention to family planning to pregnancy to menopause and beyond.

The practice will begin offering memberships in the coming months and will open its doors for patients in late 2020. Liv by Advantia Health will accept most major insurance plans for health visits. With a low annual membership fee, the practice offers valuable benefits, including extended hours, flexible scheduling, technology to support virtual care, personalized health plans, and more face time for doctors and patients.

Liv members will also receive exclusive community programming and partnership benefits with local businesses that focus on empowering women and supporting female health and wellbeing.

Visit to learn more and sign up to be the first to hear about new benefits, membership details and our opening date.


About Advantia Health

Advantia is transforming healthcare for all women – we’re setting a higher standard of care and convenience while reducing unnecessary costs. Compassion and value inspire everything we do. We take time to listen, answer questions completely, and offer helpful technology between visits so that our patients are empowered and at ease. Alongside coordinated care, Advantia is pioneering care models that align incentives with the best interests of women and their families.

Advantia is expanding quickly through organic growth and acquisitions, providing direct care through more than 200 providers across 60 locations serving over 430,000 patients at our OB-GYN and coordinated specialist offices. Advantia also enables health plans, state health organizations, hospital systems, and employers to deliver high-value care through technology products including the Pacify perinatal app.

Advantia recently announced a $45 million investment from BlueMountain Capital Management LLC, a subsidiary of Assured Guaranty Ltd. This investment, together with support from Deerfield Management, Advantia’s largest investor, is powering the new Liv by Advantia Health practice and increasing Advantia’s footprint and service offerings in the D.C. region, the Midwest and other areas across the country.

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